Organisation Team



Florian Seidl

Partner and Member of Advisory Board Int. St. Moritzer Automobilwochen AG
"He wanted it that way, he made it that way", as a task grown out of the collection management of classic automobiles, he founded the Bernina Gran Turismo for and with Kurt A Engelhorn. Next is the Automobilwoche revival. With a firm hand, he steers the event, brought the team together and takes care of the strategic direction and further development.



Senior Advisor to Int. St. Moritzer Automobilwochen AG
Has more than 30 years of experience with classic car events and was the organiser of the first classic car fair in Germany. He is networking worldwide, his scene contacts reach into the most exotic countries of the Orient and Asia. He is responsible for press, advertisements, operational implementation and international guest management as well as our worldwide Bernina Ambassadors.



Luca Moiso

Senior Advisor to Int. St. Moritzer Automobilwochen AG
With media agency experience, Luca was the project manager of the Mille Miglia, among others. Since the first event, he has been Bernina Gran Turismo's top technical manager and head of the race track as well as contact person for local authorities, system partners as well as our Italian guests.



Carlos Rubia

Senior Consultant to Int. St. Moritzer Automobilwochen AG & Brand Ambassador
Is graduated and specialised in Communication, Sales, Marketing, Event Development & General Market Consulting. He has managed to be involved in some of the most prestigious and demanding business cases in Spain in the automotive field and he has created significant results in complex business environments with brands and niche products in various markets. Is our specialist for online marketing and communication and he is also the contact person for Spanish-speaking guests.


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